When shopping for groceries, normally you would think that store brand groceries would be a lot less expensive. This is not always the case. It is always important to compare prices and I’ll show you why.
The White House brand 6-pack of applesauce is $1.76.
The Wal-Mart or Great Value brand 6-pack of applesauce is $1.92. That’s about 8% more than a major leading brand.
Here we have some examples of yogurt.
The Dannon 32 oz container of yogurt is $1.96.
The Yoplait 32 oz container of yogurt is $2.14.
And the 32 oz container of Wal-Mart yogurt is $2.28, which more than any of the other two leading brands!
Many people assume that the generic/store brand will be less expensive than other brands and so they automatically grab the store brand products. As you can see here, store brands are not always cheaper. And I have to tell you folks, these are just two examples. I have seen many other products done this way.
If you’re a coupon user, you can get the leading brands for even less money when you use your coupons. I frequently receive coupons for $.50 off the large Yoplait yogurt. You can’t get coupons for store brands, which means there’s even less savings.
Today a friend of mine posted a facebook link to this story, Wal-Mart Quietly Raises Prices. Honestly, I had originally planned to title this article, “Watch for Rising Prices at Walmart” but decided to make this more of a money saving tip about comparing prices, no matter where you shop. I will say though that I have done less and less grocery shopping at Wal-Mart during the past year. It is so much cheaper for me to shop the grocery store sales for items that our family frequently uses. I also try to stock up during triple coupon and super double coupon sales.
Have you found store brands to be more expensive than other brands?